KEPUASAN KONSUMEN DITINJAU DARI HARGA DAN KUALITAS PRODUK PADA TOKO ONLINE LAZADA DI KOTA MAKASSAR

Transaksi online di toko online memberikan kemudahan bagi konsumen untuk membeli produk tanpa meninggalkan pekerjaan mereka. Konsumen dapat membandingkan merek, memeriksa harga, dan memesan barang dagangan selama 24 jam sehari di mana saja, tetapi mereka harus lebih selektif dalam memilih toko online untuk memenuhi kebutuhan mereka. Penelitian ini bertujuan untuk menganalisis harga dan kualitas produk terhadap kepuasan konsumen yang melakukan transaksi di toko online Lazada. Populasi penelitian ini adalah semua konsumen yang memiliki transaksi toko online Lazada di Kota Makassar. Hasil penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan toko online Lazada di Kota Makassar.   Kata kunci: Harga, kualitas produk, dan kepuasan konsume

“Polarization” of Consumer Behavior: S-O-R Theory Perspective

S-O-R theory provides information that atmospheric cues (stimulus) affect the cognitive and emotional states of buyers (organisms), which then affect the outcome of their shopping behavior (response). Perceived value (organism) based on how much the customer wants or needs it. This article is the result of ideas constructed from various articles and then compiled to determine “polarization” of consumer behavior with the S-O-R theory perspective. The results show that the stimulus is a consumer external factor that drives the organism. Organisms as mediators of stimuli with responses such as cognitive traits (memory, knowledge structure, images, beliefs, and thoughts), emotions (satisfaction, worry and trust), consumer attitudes, hedonic motivation, risk or benefit, consumer expectations, personality, shopping experience

Power Knowledge: The Importance Of “Capital” Of Employee

Human resources become an important "support" in the survival of the company's "life". The company is able to move due to the existence of a workforce that is "owned" by the company. This study describes the important role of employees as one of the "capital" of the company. Postmodernists are used to see the social reality of employees. This research is a qualitative research with the interview method as the main data collection. The informant selected was the head of the company's Human Resources Development (HRD). The location of the research was a sugar company in Makassar City, Indonesia. The epistemological approach chosen is the knowledge-power of Michel Foucault with his three “surgical” tools, namely sharing, generating, and using knowledge, unlimited interpretation is used to parse the research results. The results show that employee capital is a cycle of human capital. This capital has two important things attached to it, namely producing and generating value. Then these two things make it the company's highest asset. Employees and their knowledge as inherent so that when employees "go" leave the company, the knowledge goes with it. Companies must be able to transfer knowledge between employees and the company, although there are certain skills that may be "difficult" to "transfer"

Analisis Pengaruh Kepercayaan dan Komitmen terhadap Loyalitas Nasabah pada PT BRI Cabang Belopa

AbstrakBank adalah lembaga keuangan yang kegiatan utamanya adalah menghipun dana dari masyarakat dan menyalurkannya kembali kepada masyarakat. Hubungan yang baik ini seperti membangun kepercayaan dan komitmen konsumen merupakan sebuah keharusan dalam rangka meinciptakan konsumen yang loyal. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kepercayaan dan komitmen terhadap loyalitas nasabah pada PT. BRI Cabang Belopa. Kosioner ini dirancang dengan menggunakan skala likert. Populasi dalam penelitian ini adalah seluruh nasabah rekening yang berjumlah 26.486 dengan sampel sebanyak 100 orang. Analisis yang digunakan dalam penelitian ini yaitu regresi linear berganda. Metode analisis digunakan unutuk melihat pengaruh variabel independen dengan variabel dependen. Hasil penelitian ini secara simultan maupun parsial menunjukkan bahwa kepercayaan dan komitmen berpengaruh signifikan terhadap loyalitas nasabah. PT BRI Cabang Belopa.Kata Kunci: Kepercayaan, Komitmen, dan Loyalitas NasabahAbstractBanks are financial institutions whose main activity is to collect funds from the public and channel them back to the public. This good relationship is like building consumer trust and commitment is a must in order to create consumers loyality. This study aims to determine and analyze the effect of trust and commitment on customer loyalty at PT. BRI Belopa. The questionnaire was designed using a Likert scale. The population in this study were all account customers totaling 26,486 with a sample of 100 people. The analysis used in this research is multiple linear regression. The method of analysis is used to see the effect of the independent variable with the dependent variable. The results of this study simultaneously or partially indicate that trust and commitment have a significant effect on PT BRI Belopa customer loyalty.Keywords: Trust, Commitment, and Customer Loyalt

THE ROLE OF WORK DISCIPLINE AND CAREER DEVELOPMENT ON LOYALTY OF EMPLOYEES IN GOLF MANAGEMENT COMPANY

The purpose of this study is to ascertain whether career advancement and work ethic have an impact on employee loyalty either separately or together. The primary and secondary data used in this study were gathered from the field and libraries. 59 employees made up the sample for this investigation. by applying a basic random sampling technique. Quantitative research is used in this field. Multiple linear regression analysis with SPSS 26 is the analytical approach employed. The findings of this study show that work discipline and career growth have a considerable impact on employee loyalty, either separately or in combination